Tag Archives: seo

SEO – Also Known as Search Engine Optimization

What You Need to Know About Effective Amazon SEO Strategies

It’s easy to see that companies in today’s world are going to need to look at how they’re presenting their business with Amazon if they want to be successful. Because most consumers these days are going to be looking around online to find the kind of products and services that they need, it’s easy to see why you’ll need to find a way to reach these consumers through your Amazon product listing.

If you’re looking to enjoy continued success over the years, you’ll absolutely want to think about the sorts of advantages that will come from focusing on various types of Amazon SEO copywriting and marketing.

Amazon SEO

Continue reading

Ah-ha! Here’s Why Small Business Needs an SEO Expert

A few weeks ago, I posted on the relevance of an SEO expert. A colleague questioned whether pursuing SEO was even an option if you had a low-budget. I mean, come-on – how does the little guy compete?

So, let’s just get it out there.

The million dollar question is, “Does small business need SEO?”

In short, the answer is, “Absolutely.” And small business does not (no matter what anyone tells you) need to spend an arm and a leg to have a highly functional website that works to attract them sales leads.

SEO Expert

Continue reading

Three Reasons Copywriters Love Hubspot Blogging

Into every life, a little yin and yang must fall.  It only makes sense that if we’re going to rant about Hubspot blogging (see Four Hubspot quirks that annoy your blogger), we should also rave about what it does really well.  As a copy writer, I have the great pleasure of working with several different soft wares.  Primarily, WordPress blogging software is the most widely used.  However, Hubspot, a platform that allows many users to perform SEO and website programming tasks themselves, has also become a forefront in the industry.  Here are a few awesome features of Hubspot blogging:

Hubspot

Little blurbs

Cheater blurbs make your blog writing kind of like ‘blog writing for dummies.’  Little blurbs on the side of the blog entry screen tell you exactly which elements you need to add or subtract to create the perfect blog. If you follow the rules, you should have increased Hubspot blogging traffic.  Oh, and they are mostly simple, ‘Add a picture’ or ‘post too short’ so you can follow right allow.  Nailing the meta tag descriptions takes a little longer, but an experienced blogger already knows how to make the best of them.

Continue reading

SEO Copywriting – What’s the Big Deal Anyway?

SEO copywriting! SEO content! SEO writers! It’s everywhere you look, so what’s the big deal about it? Everyone has jumped on the bandwagon and you can be pretty sure that it is going to topple over pretty soon but until then, here’s a quick lowdown.

Websites are appearing in ever-increasing numbers employing SEO content, whether that is in articles, copywriting or some other means of communication.

This is done in order to improve search engine rankings; the very term SEO stands for Search Engine Optimization.

SEO Copywriting
Continue reading

5 Common SEO Mistakes

Even the best SEO guru is bound to make mistakes. After all, nobody is perfect and they are working in a fast-changing environment. However, if you want a good search engine ranking, you need to be able to spot these mistakes and correct them before they hurt your chances. The top most common mistakes are given below:

1. Same Title and Meta Description on Every Page

Because each page of the site should have unique content, the items on the page should also be a unique reflection of the individual content. When you use the same ones on every page, there will be problems matching up with your keywords and, as a result, you won’t be able to optimize your page effectively.

SEO Mistakes Continue reading