SEO copywriting! SEO content! SEO writers! It’s everywhere you look, so what’s the big deal about it? Everyone has jumped on the bandwagon and you can be pretty sure that it is going to topple over pretty soon but until then, here’s a quick lowdown.
Websites are appearing in ever-increasing numbers employing SEO content, whether that is in articles, copywriting or some other means of communication.
This is done in order to improve search engine rankings; the very term SEO stands for Search Engine Optimization.
Even the best SEO guru is bound to make mistakes. After all, nobody is perfect and they are working in a fast-changing environment. However, if you want a good search engine ranking, you need to be able to spot these mistakes and correct them before they hurt your chances. The top most common mistakes are given below:
1. Same Title and Meta Description on Every Page
Because each page of the site should have unique content, the items on the page should also be a unique reflection of the individual content. When you use the same ones on every page, there will be problems matching up with your keywords and, as a result, you won’t be able to optimize your page effectively.
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