Even the best SEO guru is bound to make mistakes. After all, nobody is perfect and they are working in a fast-changing environment. However, if you want a good search engine ranking, you need to be able to spot these mistakes and correct them before they hurt your chances. The top most common mistakes are given below:
1. Same Title and Meta Description on Every Page
Because each page of the site should have unique content, the items on the page should also be a unique reflection of the individual content. When you use the same ones on every page, there will be problems matching up with your keywords and, as a result, you won’t be able to optimize your page effectively.
2. No Blog on the Website
SEO gurus rarely recommend adding a blog to your website even though that’s one of the best ways to drive traffic to your site. Because blogs are a social medium, they are going to generate more traffic.
3. Not Continuing to Optimize
Another problem is that as soon as the optimization starts showing results, some gurus stop optimizing. That’s a bad idea because you really need to keep working on the Amazon SEO regularly if you want to maintain a decent ranking. Remember, there are always other sites competing with you for those top ranks.
4, Using a Splash Page as the Home Page
A splash page may be a good attention-getter but it’s not going to help you land a high ranking from search engines. Because the search engines can’t read it, you’ll end scoring much lower. If you want to add a touch of interactivity, use a flash banner instead.
5. Ignoring Importance of Content
When it comes to SEO, your content must be relevant if it’s going to do well in the rankings. Don’t ever let any SEO guru tell you otherwise. Good, readable content is always king when it comes to search engine optimization.